Before: Sensitive Toothpaste

$12.00

Shipping available within Canada only

A gentle daily toothpaste for sensitivity relief and enamel support.

WHY YOU’LL LOVE IT

Before’s award-winning Sensitive Toothpaste is designed to help soothe teeth and gum sensitivity while supporting overall oral health. Formulated with sodium fluoride, this gentle, low-abrasion toothpaste helps fight cavities, remineralize enamel, and leave teeth feeling clean, polished, and refreshed.

The silky texture and ultra-cool SuperMint flavour deliver a fresh brushing experience without the harsh or stripped feeling of traditional toothpastes. Made without SLS, parabens, peroxide, or artificial flavours and colours, and packaged in an industry-first plant-based sugarcane tube that is 100% recyclable.

WHY JILL LOVES IT

I discovered Before a few years ago and haven’t looked back since! It was so important for me to find a cleaner, more natural toothpaste that I could feel good about for the whole family, and now it’s a staple in our daily routine that we all genuinely love.

Please note: all Jilly Box products are final sale, and we cannot accommodate returns or exchanges.

Shipping available within Canada only
Values
Additional Information
Ingredients:

Size: 100ml

How to Use: Adults and children 2+ years: Do not swallow. Brush thoroughly for at least 1 minute, preferably after meals or as directed by a dentist. Children under 6 should use a pea-sized amount under supervision. Not recommended for children under 2 unless advised by a healthcare professional.
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View details

Active Ingredient: Sodium Fluoride (0.24%), Potassium Nitrate (5.0%).

Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Xylitol, Glycerin*, Cocamidopropyl Betaine, Titanium Dioxide, Xanthan Gum*, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Peppermint Essential Oil, Spearmint Essential Oil*, Citric Acid, Aloe Barbadensis Leaf Extract*, Arginine, Zinc Sulfate.

* = Organic
All ingredients are Non-GMO
Leaping Bunny Certified - No animal testing

INGREDIENT SOURCES
Sorbitol - Cassava root
Xylitol - Corn cob (non-gmo)
Glycerin* - Mustard plant
Cocamidopropyl Betaine - Coconut oil
Xanthan gum* - Beet
Menthol - Wild Mint leaf
Citric Acid - Cassava

BEFORE USES PREMIUM, PLANT-BASED, AND ORGANIC INGREDIENTS TO PROMOTE OPTIUM MOUTH HEALTH.

Giving Back

Proudly B Corp Certified since 2023, The Jilly Box is part of a global community of businesses that meet high standards of social and environmental impact.

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