Before: n-HA Whitening Toothpaste
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A gentle daily toothpaste for a brighter, stronger smile.
WHY YOU’LL LOVE IT
Before n-HA Whitening Toothpaste is a fluoride-free formula designed to safely whiten while helping strengthen and remineralize enamel. Powered by nanoXIM® Hydroxyapatite, this next-generation toothpaste helps smooth the look of daily wear and microcracks for a brighter, healthier-looking smile.
Developed with ultra-fine hydroxyapatite particles for deeper remineralization, the low-abrasion formula is gentle on sensitive teeth while leaving them feeling polished, smooth, and refreshed after every brush. Finished with an ultra-cool SuperMint flavour and formulated without SLS, parabens, peroxide, or artificial flavours and colours.
WHY JILL LOVES IT
I discovered Before a few years ago and haven’t looked back since! It was so important for me to find a cleaner, more natural toothpaste that I could feel good about for the whole family, and now it’s a staple in our daily routine that we all genuinely love.
Please note: all Jilly Box products are final sale, and we cannot accommodate returns or exchanges.
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Proudly B Corp Certified since 2023, The Jilly Box is part of a global community of businesses that meet high standards of social and environmental impact.











