The Jilly Box is a purpose-led, B Corp certified, quarterly lifestyle subscription box and ecommerce platform.Our goal is to bring joy and light into every home while lifting up Canadian, women-led, and equity-deserving brands. From curated products and storytelling to philanthropy and sustainability efforts, The Jilly Box and Jillian Harris team operate with heart, intention, and entrepreneurial spirit.

As the Social & Content Manager, you will be the architect of how The Jilly Box tells its story and how it converts community into customers. This is a strategy-first role with a strong focus on execution, where you’ll lead the brand’s social and content vision to drive engagement, growth, and revenue. Working as part of a collaborative marketing team, you’ll manage the daily rhythm of content creation while building long-term campaigns that support product launches, brand initiatives, and storytelling moments. The ideal candidate will be a digital-first thinker who’s equally comfortable writing compelling copy as they are behind the camera creating engaging short-form content. 

Key Responsibilities:

Social Strategy & Management

• Own the social media strategy across content, community engagement, and performance;
  
• Develop annual, quarterly, and monthly social programming aligned with the marketing calendar and business priorities;
  
• Create and manage a dynamic content calendar featuring brand storytelling, supplier highlights, trending content, and key sales campaigns;
  
• Collaborate with photographers and videographers to concept and execute visually engaging content;
  
• Stay ahead of platform trends and algorithms, sharing insights to enhance performance;
  
• Lead weekly and monthly social analytics reporting, using data to inform future strategy;
  
• Ensure all content reflects The Jilly Box’s core brand values: empowerment, impact, and community.
  

Content Strategy & Copywriting

• Develop and maintain a cohesive content calendar for all written brand communications;
  
• Write compelling, on-brand copy for social media, newsletters, video scripts, print materials, and more;
  
• Craft storytelling and messaging for subscription boxes, product launches, cause-based campaigns, and The Market;
  
• Drive storytelling that connects emotionally while achieving measurable results.
  

Photoshoots & Video Content

• Strategically plan and attend monthly and quarterly photoshoots, supporting talent days, supplier features, and seasonal box shoots;
  
• Create and manage shot lists, scripts, and pre-production details in collaboration with creative teams;
  
• Develop and edit iPhone and social-first video content from concept to execution;
  
• Capture behind-the-scenes and real-time content that brings the brand to life;
  
• Confidently represent the brand on camera when capturing authentic, organic moments;
  
• Additional duties and projects as required.
  

Requirements

• 5+ years of experience in social media management, content strategy, or digital marketing, with a strong storytelling portfolio;
  
• Degree or diploma in Marketing, Communications, or a related field preferred;
  
• Deep understanding of social media trends, analytics, and performance optimization (Instagram, TikTok, YouTube, Pinterest, etc.);
  
• Expert writing and editing skills with an ability to adapt tone and style for diverse audiences;
  
• Hands-on experience with content creation, video editing, and creative direction;
  
• Strong organizational and project management skills with the ability to juggle multiple priorities;
  
• A collaborative, team-oriented mindset and genuine enthusiasm for The Jilly Box’s mission;
  
• Flexibility for hybrid work and travel as required.

The Jilly Box is an equal opportunity employer. Applications are encouraged from all qualified candidates, including those with disabilities. The team at The Jilly Box are committed to providing reasonable accommodations and will work with you to meet your needs. Accommodation will be provided in all parts of the hiring process; if required, please reach out to grace@potentiahr.ca.

The Jilly Box team celebrates an inclusive work environment and welcomes members of all backgrounds and perspectives to apply. They are committed to building a transparent environment where everyone feels heard, welcomed, and included. Diversity, Inclusion & Belonging are fundamental in their vision to create a better and more inclusive future. We strongly encourage applications from members of groups with historical and/or current barriers to equity.

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