Before: Sensitive Toothpaste

$12.00

Shipping available within Canada only

A gentle daily toothpaste for sensitivity relief and enamel support.

WHY YOU’LL LOVE IT

Before’s award-winning Sensitive Toothpaste is designed to help soothe teeth and gum sensitivity while supporting overall oral health. Formulated with sodium fluoride, this gentle, low-abrasion toothpaste helps fight cavities, remineralize enamel, and leave teeth feeling clean, polished, and refreshed.

The silky texture and ultra-cool SuperMint flavour deliver a fresh brushing experience without the harsh or stripped feeling of traditional toothpastes. Made without SLS, parabens, peroxide, or artificial flavours and colours, and packaged in an industry-first plant-based sugarcane tube that is 100% recyclable.

WHY JILL LOVES IT

I discovered Before a few years ago and haven’t looked back since! It was so important for me to find a cleaner, more natural toothpaste that I could feel good about for the whole family, and now it’s a staple in our daily routine that we all genuinely love.

Please note: all Jilly Box products are final sale, and we cannot accommodate returns or exchanges.

Shipping available within Canada only
Values
Additional Information
Ingredients:

Size: 100ml

How to Use: Adults and children 2+ years: Do not swallow. Brush thoroughly for at least 1 minute, preferably after meals or as directed by a dentist. Children under 6 should use a pea-sized amount under supervision. Not recommended for children under 2 unless advised by a healthcare professional.
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View details

Active Ingredient: Sodium Fluoride (0.24%), Potassium Nitrate (5.0%).

Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Xylitol, Glycerin*, Cocamidopropyl Betaine, Titanium Dioxide, Xanthan Gum*, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Peppermint Essential Oil, Spearmint Essential Oil*, Citric Acid, Aloe Barbadensis Leaf Extract*, Arginine, Zinc Sulfate.

* = Organic
All ingredients are Non-GMO
Leaping Bunny Certified - No animal testing

INGREDIENT SOURCES
Sorbitol - Cassava root
Xylitol - Corn cob (non-gmo)
Glycerin* - Mustard plant
Cocamidopropyl Betaine - Coconut oil
Xanthan gum* - Beet
Menthol - Wild Mint leaf
Citric Acid - Cassava

BEFORE USES PREMIUM, PLANT-BASED, AND ORGANIC INGREDIENTS TO PROMOTE OPTIUM MOUTH HEALTH.
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Noelle P.

I like the taste of this toothpaste but wish they would make a fluoride free option

N
Nathalie a.

love this toothpaste! Received it in the Jilly Box and now we buy it all the time! It's the right kind of taste, consistency, and support for sensitive teeth. My teeth feel clean, my whole family loves this toothpaste!

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