Before: Whitening Toothpaste

$12.00
Formula

Shipping available within Canada only

A fresh, feel-good upgrade to the everyday brushing routine.

WHY YOU'LL LOVE IT

A next-generation toothpaste designed to elevate everyday oral care. Before Whitening Toothpaste gently whitens, strengthens enamel, and supports a healthy oral microbiome using thoughtfully selected, high-performance ingredients and a refreshingly smooth, ultra-cool SuperMint flavour.

Choose between fluoride and fluoride-free formulas depending on your oral care preferences. Both are designed with low-abrasion cleansing agents to help safely whiten teeth while leaving them feeling polished, smooth, and fresh without the harsh or stripped feeling of traditional whitening toothpastes. Made without SLS, SLES, PEGs, parabens, peroxide, or artificial flavours and colours.

Choose your formula:

  • SuperMint Whitening Toothpaste Fluoride-Free: Gentle whitening formula with aloe extract, MCT oil, zinc, and arginine to support oral microbiome health.
  • SuperMint Whitening Toothpaste with Fluoride: Fluoride whitening formula designed to help fight cavities and remineralize enamel while delivering a clean, fresh finish.

WHY JILL LOVES IT

I discovered Before a few years ago and haven’t looked back since! It was so important for me to find a cleaner, more natural toothpaste that I could feel good about for the whole family, and now it’s a staple in our daily routine that we all genuinely love.

Please note: all Jilly Box products are final sale, and we cannot accommodate returns or exchanges.

Shipping available within Canada only
Values
Additional Information
Ingredients:

Size: 100ml

How to Use: Adults and children 2+ years: Do not swallow. Brush thoroughly for at least 1 minute, preferably after meals or as directed by a dentist. Children under 6 should use a pea-sized amount under supervision. Not recommended for children under 2 unless advised by a healthcare professional.
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Fluoride-Free:

Water, Xylitol, Sorbitol, Hydrated Silica, Glycerin*, Calcium Carbonate*, Sodium Bicarbonate*, Acacia Senegal Gum*, Cocamidopropyl Betaine, Xanthan Gum*, Stevia Rebaudiana Leaf Extract, Caprylic/Capric Triglyceride, Potassium Sorbate, Menthol, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Oil*, Citric acid, Aloe Barbadensis Leaf Juice*, Arginine, Zinc Oxide

* = Organic
All ingredients are Non-GMO
Leaping Bunny Certified - No animal testing

INGREDIENT SOURCES
Xylitol - Corn cob (non-gmo)
Sorbitol - Cassava root
Glycerin* - Mustard plant
Calcium Carbonate* - Limestone
Menthol - Wild Mint leaf
Xanthan gum* - Beet
Cocamidopropyl Betaine - Coconut oil
Citric Acid - Cassava

Fluoride:

Active Ingredient: Sodium Fluoride (0.24%).
Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Xylitol, Glycerin*, Cocamidopropyl Betaine, Sodium Bicarbonate*, Titanium Dioxide, Xanthan Gum*, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Peppermint Oil, Spearmint Essential Oil*, Citric Acid, Aloe Barbadensis Leaf Extract*, Arginine, Zinc Sulfate.

* = Organic
All ingredients are Non-GMO
Leaping Bunny Certified - No animal testing

INGREDIENT SOURCES
Sorbitol - Cassava root
Xylitol - Corn cob (non-gmo)
Glycerin* - Mustard plant
Cocamidopropyl Betaine - Coconut oil
Xanthan gum* - Beet
Menthol - Wild Mint leaf
Citric Acid - Cassava

BEFORE USES PREMIUM, PLANT-BASED, AND ORGANIC INGREDIENTS TO PROMOTE OPTIUM MOUTH HEALTH.

Giving Back

Proudly B Corp Certified since 2023, The Jilly Box is part of a global community of businesses that meet high standards of social and environmental impact.

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