Before: Whitening Toothpaste

$12.00
Formula

Shipping available within Canada only

A fresh, feel-good upgrade to the everyday brushing routine.

WHY YOU'LL LOVE IT

A next-generation toothpaste designed to elevate everyday oral care. Before Whitening Toothpaste gently whitens, strengthens enamel, and supports a healthy oral microbiome using thoughtfully selected, high-performance ingredients and a refreshingly smooth, ultra-cool SuperMint flavour.

Choose between fluoride and fluoride-free formulas depending on your oral care preferences. Both are designed with low-abrasion cleansing agents to help safely whiten teeth while leaving them feeling polished, smooth, and fresh without the harsh or stripped feeling of traditional whitening toothpastes. Made without SLS, SLES, PEGs, parabens, peroxide, or artificial flavours and colours.

Choose your formula:

  • SuperMint Whitening Toothpaste Fluoride-Free: Gentle whitening formula with aloe extract, MCT oil, zinc, and arginine to support oral microbiome health.
  • SuperMint Whitening Toothpaste with Fluoride: Fluoride whitening formula designed to help fight cavities and remineralize enamel while delivering a clean, fresh finish.

WHY JILL LOVES IT

I discovered Before a few years ago and haven’t looked back since! It was so important for me to find a cleaner, more natural toothpaste that I could feel good about for the whole family, and now it’s a staple in our daily routine that we all genuinely love.

Please note: all Jilly Box products are final sale, and we cannot accommodate returns or exchanges.

Shipping available within Canada only
Values
Additional Information
Ingredients:

Size: 100ml

How to Use: Adults and children 2+ years: Do not swallow. Brush thoroughly for at least 1 minute, preferably after meals or as directed by a dentist. Children under 6 should use a pea-sized amount under supervision. Not recommended for children under 2 unless advised by a healthcare professional.
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View details

Fluoride-Free:

Water, Xylitol, Sorbitol, Hydrated Silica, Glycerin*, Calcium Carbonate*, Sodium Bicarbonate*, Acacia Senegal Gum*, Cocamidopropyl Betaine, Xanthan Gum*, Stevia Rebaudiana Leaf Extract, Caprylic/Capric Triglyceride, Potassium Sorbate, Menthol, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Oil*, Citric acid, Aloe Barbadensis Leaf Juice*, Arginine, Zinc Oxide

* = Organic
All ingredients are Non-GMO
Leaping Bunny Certified - No animal testing

INGREDIENT SOURCES
Xylitol - Corn cob (non-gmo)
Sorbitol - Cassava root
Glycerin* - Mustard plant
Calcium Carbonate* - Limestone
Menthol - Wild Mint leaf
Xanthan gum* - Beet
Cocamidopropyl Betaine - Coconut oil
Citric Acid - Cassava

Fluoride:

Active Ingredient: Sodium Fluoride (0.24%).
Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Xylitol, Glycerin*, Cocamidopropyl Betaine, Sodium Bicarbonate*, Titanium Dioxide, Xanthan Gum*, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Peppermint Oil, Spearmint Essential Oil*, Citric Acid, Aloe Barbadensis Leaf Extract*, Arginine, Zinc Sulfate.

* = Organic
All ingredients are Non-GMO
Leaping Bunny Certified - No animal testing

INGREDIENT SOURCES
Sorbitol - Cassava root
Xylitol - Corn cob (non-gmo)
Glycerin* - Mustard plant
Cocamidopropyl Betaine - Coconut oil
Xanthan gum* - Beet
Menthol - Wild Mint leaf
Citric Acid - Cassava

BEFORE USES PREMIUM, PLANT-BASED, AND ORGANIC INGREDIENTS TO PROMOTE OPTIUM MOUTH HEALTH.
A
AliB

Love this toothpaste. Love that it's clean ingredients, fluoride free, and whitener qualities work beautifully. Texture is slightly different from "regular" toothpaste, but once you quickly get used to it, it's fine. Great product I will buy again and again.

J
Janice f.

Best toothpaste ever..now my whole family uses it

J
Janice B.

Love, love this toothpaste.. so happy there is a clean non toxic product 🦷😁

C
Cheri C.

I really like this toothpaste. Nice and mild and no stinging sensation when brushing. Whitens pretty well.

S
Shaughna P.

This is a great toothpaste, the mint is not too strong nor too weak. Love that it is natural ingredients.

K
Kathryn C.

Absolutely love this toothpaste brand! The ones we received in our box did not have fluoride, (not sure why anyone would want a toothpaste without fluoride?)… so I ended up ordering three more tubes that actually contain fluoride, and they are perfect. I will never be able to buy cheap toothpaste again!!

A
Anonymous

Received this in my jilly box and will reorder. It’s not gritty and I use it in the morning to brush my teeth and I alternate with a fluoride one at night. I like the taste of this one more.

K
Kirsten P.

A nice minty toothpaste with low abrasion. The packaging is lovely too.

V
Valerie E.

Love this product will definitely order more …took a bit but definitely seeing a whiter smile

S
Shelley C.

This toothpaste is my favorite and wish I had more! It tastes good and doesn't leave a film on your teeth. It's leaves your mouth feeling fresh and clean and I love that it's a natural product.

R
Rena W.

Love this toothpaste! Not gritty for a change, and a nice clean mint flavour.

T
Trish K.

When I got this product in the Jilly box I was very excited. Dental care is huge to me. I love the fresh mint and my teeth feel clean and I have really white teeth and I like to keep them that way . I buy on repeat I have bought 6-8 of these already

A
Anonymous

Received this toothpaste in my Jillybox and had to order more. Love it!!

J
Josi C.

I have purchased 3 tubes so far, and there is no difference in whiteningof the teeth. Its a decent toothpaste with healthier ingredients, but its not for whitening

We're glad you enjoyed the toothpaste's thoughtfully selected ingredients, though we're sorry it didn't deliver the whitening results you were hoping for. Unlike heavy whitening toothpastes that rely on harsh hydrogen peroxide, Before uses low-abrasion, clean ingredients that gradually and safely brighten your smile over time. Feedback like yours is incredibly valuable to us, and we're grateful you took the time share your experience.

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