{"product_id":"before-self-care-company-whitening-toothpaste","title":"Before: Whitening Toothpaste","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eA fresh, feel-good upgrade to the everyday brushing routine.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA next-generation toothpaste designed to elevate everyday oral care. Before Whitening Toothpaste gently whitens, strengthens enamel, and supports a healthy oral microbiome using thoughtfully selected, high-performance ingredients and a refreshingly smooth, ultra-cool SuperMint flavour.\u003cbr\u003e\u003cbr\u003eChoose between fluoride and fluoride-free formulas depending on your oral care preferences. Both are designed with low-abrasion cleansing agents to help safely whiten teeth while leaving them feeling polished, smooth, and fresh without the harsh or stripped feeling of traditional whitening toothpastes. Made without SLS, SLES, PEGs, parabens, peroxide, or artificial flavours and colours.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your formula:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eSuperMint Whitening Toothpaste Fluoride-Free: \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eGentle whitening formula with aloe extract, MCT oil, zinc, and arginine to support oral microbiome health.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eSuperMint Whitening Toothpaste with Fluoride: \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eFluoride whitening formula designed to help fight cavities and remineralize enamel while delivering a clean, fresh finish.\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eWHY JILL LOVES IT\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eI discovered Before a few years ago and haven’t looked back since! It was so important for me to find a cleaner, more natural toothpaste that I could feel good about for the whole family, and now it’s a staple in our daily routine that we all genuinely love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cem\u003ePlease note: all Jilly Box products are final sale, and we cannot accommodate returns or exchanges.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Jilly Box","offers":[{"title":"Fluoride Free","offer_id":45820823404680,"sku":"26SU-BEFORE-SELF-CARE-TOOTHPASTE-MARKET","price":12.0,"currency_code":"CAD","in_stock":true},{"title":"Fluoride","offer_id":45820824354952,"sku":"BEFORE-SELF-CARE-TOOTHPASTE-FLUORIDE-MARKET","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0271\/1191\/5656\/files\/26SU-Before-Toothpaste-03.png?v=1777069854","url":"https:\/\/jillybox.com\/products\/before-self-care-company-whitening-toothpaste","provider":"Jilly Box","version":"1.0","type":"link"}